Santa Cruz is our home, its where we live, work and play.

When KindPeoples first opened in 2014, we aimed to be the bridge between cannabis and the Santa Cruz community. We are excited to have shared our journey with you over the years. From transforming the face of cannabis retail with our Ocean Street location to holding the first ever Cannabis, Food & Wine event in Santa Cruz. We are proud to be able to sponsor local, grassroots events.

In 2020, we launched our KindPeoples Cares program. This program supports local organizations and worthwhile causes. Please contact us if your organization would like to work with us.

KindPeoples is a Green Certified Business. We are committed to transforming the face of cannabis retail and implementing green initiatives that reduce waste, conserve resources and promote sustainability. Additionally, KindPeoples is a member of Green Trade Santa Cruz, a coalition of Santa Cruz cannabis businesses and organizations that work together to promote the social and economic benefits of cannabis in our community. 

If you have an event or you are an artist who wants to be considered for a First Friday slot, please contact


KindPeoples Community Donation Recipients