533 Ocean St.
Santa Cruz

Cannabis like you have never seen

Cannabis is moving from a fringe topic to dominating the headlines, as increasing public acceptance in a post-legalization era paves the way for conversations about cannabis to enter the mainstream.

Part of this newfound societal acceptance means that retail stores no longer need to be located on the outskirts of town, with KindPeoples opening a spacious new dispensary in the center of town at 533 Ocean Street, near the intersection of Soquel and Ocean streets.

Designed to appeal to visiting tourists, first time consumers as well as local cannabis connoisseurs, the new KindPeoples dispensary will be a showcase exemplifying the social benefits of cannabis legalization while infusing fresh commerce to the Ocean Street neighborhood. The space will undergo a complete renovation with interior design by Suna Lock and Emily Stansell at Stripe Design Services, and by delivering a thoroughly modern approach to the experience of cannabis shopping, KindPeoples’ new flagship store will further serve to normalize this helpful plant as a resource for wellness and relaxation that fits into a healthy lifestyle.

A marriage of Silicon Valley tech with Santa Cruz soul, the town’s favorite cannabis dispensary aims to revolutionize the ways people interact with products at the point-of-purchase, featuring hands-on shopping, touchscreen digital displays, online ordering and self-checkout kiosks. Integrating state-of-the-art technology allows KindPeoples to provide customers with the experiences they’ve come to expect from mainstream retail, while providing a convenient location complete with ample parking.


Look for the new store to open this winter!


The Dubois street store location will be closing this winter in order to move the retail cannabis license to Ocean street. Our Dubois st. and Ocean st. locations will be closing and opening simultaneously.

Two stores to meet your cannabis needs today!

140 Dubois, Suite C, Santa Cruz
10am – 7pm

3600 Soquel Ave, Santa Cruz
8am – 10pm