KindPeoples on Ocean
Grand Opening April 20

Opening April 15, 2019

533 Ocean St. • Santa Cruz
8 a.m. to 9 p.m. Daily

Cannabis Like You’ve Never Seen Before


KindPeoples is proud to announce the grand opening of our spacious new retail cannabis dispensary in the center of town at 533 Ocean Street, near the intersection of Soquel Ave. and Ocean Street.

Designed to appeal to visiting tourists, first time consumers as well as local cannabis connoisseurs, the new KindPeoples dispensary will be a showcase exemplifying the social benefits of cannabis legalization while infusing fresh commerce to the Ocean Street neighborhood. Our new flagship store will further serve to normalize this helpful plant as a resource for wellness and relaxation that fits into a healthy lifestyle.

A marriage of Silicon Valley tech with Santa Cruz soul, the town’s favorite cannabis dispensary aims to revolutionize the ways people interact with products at the point-of-purchase, featuring hands-on shopping, touchscreen digital displays, online ordering and Quick Order kiosks. Integrating state-of-the-art technology allows KindPeoples to provide customers with the experiences they’ve come to expect from mainstream retail, while providing a convenient location complete with ample parking.

Grand Opening Celebration and Ribbon Cutting
April 20, 2019

Join us at our new Ocean St. location for our grand opening celebration with events and special 4/20 deals going on all day.

Ribbon Cutting with special guests

John Laird

Candidate for California Senate’s 17th District in 2020
John Leopold
First District Supervisor
Bonnie Lipscomb
Economic Development Director for the City of Santa Cruz
7:45 a.m. 533 Ocean St.

4/20 Deals All Day
April 19 - 20 at Ocean St. & Soquel Ave.
(Sale Details Coming Soon)


KindPeoples Cannabis, Food & Wine Event
April 20, 2019 • 12 p.m. to 6 p.m.
Paradox Hotel, 611 Ocean St.

Must be 21+ to attend

We are excited to announce that KindPeoples’ Grand Opening event will now coincide with a 4/20 weekend celebration! We have partnered with the Hotel Paradox to hold an afternoon of Cannabis, Food & Wine, an event celebrating our cannabis community and the vibrant local food and drink scene.

While there’s no cannabis consumption currently allowed at the Hotel Paradox, this educational event envisions a future where cannabis is appreciated as a sensual enhancer, as integral to the enjoyment of cuisine as a bottle of fine wine. More than 20 cannabis companies will be in attendance, along with local breweries, wineries and artisanal food producers.

Panel Discussions at Cannabis, Food and Wine Event
Panels to be held in the Grove Room at Hotel Paradox

Starting at 1pm at the Hotel Paradox, we will host a series of illuminating discussions on the cannabis industry in Santa Cruz.

1:00pm - Opening a Cannabis Dispensary
Panelists: Santa Cruz City Vice Mayor Justin Cummings, Robin Bolster Grant, KindPeoples CEO Khalil Moutawakkil

2:00pm - Buy Local: Meet Santa Cruz Cannabis Business People
Panelists: To Be Confirmed. Moderated by Pat Malo, Greentrade

3:00pm - Pairing Cannabis with Beer, Wine and Cuisine
Panelists: Dan Satterthwaite from New Bohemia, more TBD
Moderated by Elise McDonough, author of the Bong Appetit cookbook

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  • 25+ Cannabis Vendors

  • 5+ Food & Wine Vendors

  • Complimentary Drink Tickets
    (First come first served)

  • Entertainment

FREE tickets are available in person from the Ocean St. retail location from April 15-20 and our Soquel Ave. location during our 420 Sale on 4/19 & 4/20.
Space is limited so get yours before they’re gone.


Getting there:
The Cannabis, Food and Wine Event at the Paradox Hotel is a short 0.1 mile, 3 minute, walk from our new dispensary.

KindPeoples is proudly sponsoring Earth Day Santa Cruz. Earth Day all day parking is available at the County building.
701 Ocean St, Santa Cruz, CA


The Dubois street store location will be closing this winter in order to move the retail cannabis license to Ocean street. Our Dubois st. and Ocean st. locations will be closing and opening simultaneously.