5 Best Questions to Ask Your Budtender


When visiting your favorite local dispensary, getting the benefit of a personalized consultation from a knowledgeable cannabis consultant really helps narrow down the plethora of choices to discover the products that are right for you. For consumers who are new to cannabis, the sheer number of cannabis flowers, oils and edibles can be daunting to consider, creating a considerable knowledge barrier to overcome when first entering the marketplace. While cannabis consultants are accustomed to taking all of the time necessary to fully answer the questions a customer might have, it’s good to brush up on your cannabis knowledge before visiting the store so you’ll seem like a savvy connoisseur.

Learn how to fully maximize your consultation time by asking these simple questions which will help your budtender select the right items quickly and easily.

5 Best Questions to Ask Your Budtender

1. What’s fresh today?

Be specific about what type of product you’re most interested in. Do you want to smoke or not? Looking for edibles, vape cartridges or flowers? If you’re looking for flowers, ask the budtender about freshness, since a recently harvested crop will be more flavorful than something that’s been sitting on the shelf for a while.

2. What’s the best value right now?

If there’s any sales or special deals going on, make sure to inquire about what products are discounted and how much. If there’s a high-quality vape cart or cannabis extract on sale at a great price, then consider trying it! Dispensaries are constantly trying to keep products moving off the shelves, so there’s frequently good deals to be had.


3. What’s local?

Many dispensaries stock small batch, regional specialties, so if you’re visiting a new place, be sure to ask about local producers. You might just find out about a new farmer or edibles maker who creates artisanal cannabis products that aren’t available where you live. After all, variety is the spice of life!

4. What’s the newest product you’re stocking?

With new brands and products launching every month in the burgeoning cannabis industry, there’s innovative new items being onboarded at dispensaries quite often. Always ask about what’s new or unique so you can stay up-to-date on the hottest new cannabis products and try interesting new things, such as “effects-specific” products designed to evoke different moods.

5. How is this cannabis grown?

When considering flowers, always ask if the budtender knows about whether or not the cannabis has been grown using eco-friendly techniques. Ask for sungrown, outdoor cannabis if you’re concerned about supporting small family farmers growing boutique buds. Knowing where the cannabis was grown and processed also applies to “added value” items like vape carts and edibles as well.

A lot of people like to ask budtenders what their favorite products are, and while these recommendations can be helpful, your budtender is likely to have different needs and THC tolerances compared to your own. Every individual has different needs, so make sure that you’re getting the correct advice tailored to your lifestyle and cannabis tolerance.

Asking these five questions to the budtenders you meet will help expand your cannabis knowledge while finding the best products that you’ll enjoy!

Why Athletes are Turning to CBD for Post-Workout Recovery


Bring your fitness routine to the next level by using CBD to help your body bounce back quickly after rigorous workouts. As a part of the cannabis plant, cannabidiol—also known as CBD—has several beneficial effects without the high. There are hundreds of different cannabinoids within the plant, most notably THC, which does make you feel high. While THC and CBD are the best known and studied cannabinoids, others include CBN, which is sedative, and THCV, which prevents “the munchies.”

Increasingly, athletes are integrating CBD into their routines due to its potent anti-inflammatory qualities. Tough workouts and physically demanding activities cause microscopic damage to muscles and tissues, which manifest as stiff and sore feelings. This damage and inflammation requires the body to repair the muscles and tissue, leading to stronger muscles and a fitter body over time. However, too much inflammation leads to muscle damage and exercise-related injuries such as sprains.

Using CBD-infused tinctures, edibles, capsules and balms immediately after workouts can help soothe inflammation and promote a quicker recovery, prompting professional athletes to replace their ibuprofen with cannabidiol. Recently, there’s been a spate of press coverage detailing this new trend, with US News and World Report quoting Dr. Alan Beyer, a sports medicine doctor and executive medical director of the Hoag Orthopedic Institute in California, saying “ ‘CBD penetrates transdermally to reduce inflammation in the injured tissues.’ ” Beyer notes that overuse of NSAIDs like ibuprofen leads to kidney damage, and that CBD is free of this dangerous side effect.

Already, CBD is very popular within the elite communities of endurance runners who compete in ultramarathons, as well as long-distance cyclists and mountain bikers. Outside magazine recently explored why athletes are turning to CBD, speaking with ultrarunner Avery Collins along with cyclists Andrew Talansky and Floyd Landis, who’s actually started a CBD company in Colorado called Floyd’s of Leadville. Thanks to cannabis and CBD, Landis was able to recover from a hip replacement and kick opioid painkillers.  “It’s the only thing I use now,” Landis is quoted saying. “I try not to oversell it, because I don’t want to sound insane. But if you can stop taking other pain medications, if you have a natural solution, that’s probably the better option.”

How does CBD reduce inflammation? While there’s no hard science on CBD’s effects on post-workout recovery, anecdotal evidence abounds, and studies are currently being planned to quantify these effects. Examining the science behind CBD, Men’s Journal found that “There is some evidence that cannabis has anti-inflammatory effects in studies of cell function in ‘test tubes,’” according to J. H. Atkinson, M.D., co-director of the Center for Medicinal Cannabis Research at UC San Diego. “At the cellular level, cannabinoids are thought to be potent anti-inflammatory agents because they inhibit the proliferation of certain kinds of cells important in inflammation and suppress production of molecules called cytokines, which are important signals turning on the inflammatory response.”

If you’re looking to use CBD as a post-workout recovery tool, there’s a few delivery systems that can be deployed simultaneously for best results. Immediately after a post-workout shower, rub a CBD-infused balm into your muscles, especially focusing on any trouble spots like lower back, neck and knees. Give yourself a dose of CBD by using a tincture or vape pen right after you work out, and consume a capsule or edible for relief that will take effect in two hours and last for at least four to six hours.

KindPeoples prides ourselves in working with only the most trustworthy cannabis vendors, so you can rest assured that the CBD content in products is backed up by lab-tested results.

Most popular CBD products include:


Vape Pens:

Marley Naturals’ CBD Red Vape Pen Cartridge

500mg of smooth and pure CO2 oil in a convenient cartridge. Sip on a vapor pen after your workout for a quick come down.

Bloom Farms’ CBD Pax Era Pod

Designed to fit the Pax Era device, this single-origin, high-CBD cannabis oil provides an extremely mellow, largely non-psychoactive experience.



Plus Gummies Pineapple & Coconut CBD

Each gummy has 5mg CBD, for a total of 100mg CBD. Made with beef gelatin, these gummies will digest slowly, allowing for a more efficient uptake of cannabinoids. This results in a stronger, longer lasting effect!

Cannabis Quencher 10:1 CBD Pomegranate Blueberry

This fast-acting drink is perfect for sipping after a workout, especially since it features antioxidant fruits! A trace amount of THC won’t make you feel inebriated, but it will help the CBD perform more effectively.



Jade Nectar CBDa Tincture

Made locally with sun grown and naturally cultivated flower, this tincture contains CBDa, and acidic precursor to CBD. The high content of acidic forms of cannabinoids such as CBDa produce a strong anti-inflammatory effect, and are absorbed into the body more easily than the decarboxylated forms of cannabinoids, CBD.



Care By Design 18:1 Softgel Capsules

Using local and sustainably-grown flower to produce capsules that are made from CO2 extracted cannabis oil, lab tested for contaminants and cannabinoid content, without any other added ingredients.



Kaizen CBD Orange Cream

This luscious cream is infused with CBD plus pain-fighting arnica and the essence of orange. Feel pampered while preventing inflammation with this high-quality product.

How Do Cannabis Products Support Different Activities?


If you’re looking to relax, party or have great sex, there’s more options than ever before if you want to use cannabis to enhance any of those various experiences. As cannabis brands seek to attract new customers, many companies are taking a different approach to designing and marketing their products. Hoping to appeal to people who have little to no knowledge about the endless varieties of cannabis strains, more products are being formulated to support specific moods or activities.

Going beyond the sativa / indica dichotomy, brands like Canndescent directly addresses how a user wants cannabis to make them feel. Dubbing their prerolled joints with monikers intended to evoke a particular mood or function, such as Calm, Connect or Charge, Canndescent hopes to attract loyal customers who want to bypass the knowledge barrier usually required before entering the cannabis marketplace.

But how do these types of “effects-specific products” work? Some items combine cannabis with other healing herbs to further evoke the intended mood, while other brands rely solely on ratios of cannabinoids. Can a certain blend of cannabinoids and terpenes really boost creativity, support socializing, or motivate a person to get up and feel active? After all, the same type of cannabis can affect people differently, so the only answer is to explore these products and see what works for you.



Specific Effects: Calm, Create, Charge, Connect, Cruise

With five proprietary strains bred specifically to enhance and support different functions, Canndescent allows new users of cannabis to choose the experience they are interested in. Calm is described as an “indica-dominant hybrid that takes you back to an old California OG,” with effects that soothe both body and mind. Charge is a sativa that “electrifies both body and mind,” while Create is a hybrid strain that “transports your mind into abstract thought.”


Kikiko Teas

Specific Effects: Sensuali-Tea, Tranquili-Tea, Sympa-Tea, Positivi-Tea

Using varying ratios of CBD to THC, these teas are a discreet way to use cannabis. Intended to support different moods, these teas are blended with other herbs that also support specific effects. “Positivi-Tea” contains a 2:1 ratio of THC to CBD, with a single tea bag containing 10 milligrams of THC and 5 mg of CBD. While THC is generally known for creating euphoria, CBD is typically relaxing. Blending these cannabinoids in different amounts allows users to find the blend that’s right for them. “Sympa-Tea” is almost entirely CBD, with 20 mg of CBD and only 3 mg of THC. Hoping for a tranquil effect, “Tranquili-Tea” contains 5 mg of CBN and 3 mg of THC. The only tea that contains only THC is “Sensuali-Tea” which delivers 7 mg, intended to increase libido.


Bloom Farms

Specific Effects: Daytime, Anytime, Nighttime Pax Era Pods

Simplifying the concept of “effects-specific” products even more, Blooms Farms has created blends of oils extracted from varying cannabis strains for use during certain times of day. Daytime is a sativa blend, Anytime is a hybrid blend, and Nighttime is an indica blend. Along with a CBD pod and a Single Origin strain-specific pod, Bloom Farms has made it possible for consumers to choose an oil to vaporize based on when they usually like to use cannabis.


Humboldt Apothecary

Specific Effects: Deep Sleep, Brain Tonic, Cramp Ease, Inflammation Soother and much more!

Also blending varying ratios of cannabinoids with other herbs, Humboldt Apothecary seeks to provide relief for  several common ailments. Brain Tonic aims to “support improved focus and memory,” with a balanced ratio of 1:1 CBD to THC combined with rosemary, gotu kola and ginko. Cramp Ease aids women with difficult menstrual symptoms, combining cannabis with black haw, cramp bark, wild yam, cloves, cinnamon and orange peel. Since CBD has significant results when used to reduce inflammation, Humboldt Apothecary has blended a 3:1 ratio of CBD to THC with Jamaican dogwood, meadowsweet, turmeric, black pepper and white willow bark.

There are a great many cannabis products on the market today intended to create specific effects. If you find one that works for you, please let us know!

Chefs Develop a New Appreciation for Cannabis' Flavors

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If you love to cook, then chances are that you’re already aware of the incredible properties of cannabis as far as enhancing the experience of dining. Beyond stimulating your appetite and giving yourself the “munchies,” a pleasant buzz also makes cooking fun, transforming a routine domestic chore into an opportunity to indulge your senses and revel in the various colors, shapes, textures and tastes of food.

As more people learn the pleasures of pairing food and cannabis, more private dinner parties will pop up where chefs create inventive foods using weed as an ingredient like any other fresh herb. Much like the art of pairing wine with cuisine, “cannabis sommeliers” are becoming a thing, with experts quantifying the ways food and weed can interact. Truly an OG cannabis chef, Jessica Catalano pioneered strain-specific pairing with her book The Ganja Kitchen Revolution, published in 2012. Since then, all types of chefs have gotten into experimenting with cannabis as a culinary ingredient, developing new techniques for infusing herb into fats or alcohol and seeking to either highlight the distinctive flavor or eliminate it entirely.

Jamie Evans, a veteran of the world of fine wine, has pivoted to focus on cannabis, adapting her expertise to another facet of fine dining. Quoted in the San Francisco Chronicle, Evans says that cannabis is used “... for many pleasurable experiences, but also know this is a medicine used to heal the heart, body and soul.” Through The Herb Somm, Evans hosts pairing events and infused supper clubs.

If you'd like to try pairing cannabis with your food, look for ways that the flavors compliment and contrast each other. The next time you’re at the farmer’s market, take time to check out the fruits and veggies, and notice how citrus, herbs and spices can smell similar to certain types of cannabis strains. The reason that Lemon Haze smells like actual lemons has to do with “terpenes,” the chemical components of plants that give them distinct aromas. Technically known as the “volatile unsaturated hydrocarbons found in the essential oils of plants,” terpenes have driven increased interest in developing the flavors inherent in cannabis strains and extracts versus simply relying on the THC percentage of cannabis as an indicator of quality.

Terpenes also possess healing benefits, making them part of the “entourage effect,” a theory put forth by Dr. Ethan Russo—one of the world’s foremost cannabis scientists—that every part of the plant plays a synergistic role in creating specific therapeutic effects. Each type of cannabis plant develops a unique terpene profile, with many terpenes simultaneously working to imbue a flower with its characteristic bouquet.

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Let’s learn a little about the various terpenes:

  • Limonene - Also found in lemons and other citrus fruits, limonene helps uplift mood and counteract depression
  • Myrcene - Known for a sedative effect, myrcene is found in mangoes, hops, lemongrass and thyme, among other plants.
  • Linalool - The smell of lavender is attributed to linalool, a terpene that soothes anxiety and helps people sleep, along with additional benefits.
  • Pinene - A common cannabis terpene, pinene evokes the aroma of pine needles, as well as acting as a bronchodilator and anti-inflammatory.
  • Geraniol - Present in geraniums, this terpene is also used to ward off mosquitos as well as relieve neuropathy.

There are many more terpenes to explore, so check out SC Labs for more information about how these “essential oils” make cannabis effective as well as pleasant.

If you’re interested in enhancing meals by adding weed, check out “Pairing Cannabis Strains with Cuisine” for a full menu of sensual delights.

10 Perfect Cannabis Gifts for Mom


Is your mom curious about cannabis? Maybe she tried it back in college but hasn’t touched it since, or perhaps she’s heard about new microdosed edibles or CBD-rich options that provide pain relief without making you feel out-of-control high. Maybe she’s just looking for a new way to relax that doesn’t involve wine!

Luckily for her, there’s more products available than ever before, with many new items designed specifically for women as well as the “cannabis naive,” meaning people who’ve never tried it. Small doses of THC in discreet edibles or teas offer an alternative to alcoholic beverages, helping encourage healthy sleep while defusing anxiety. Aimed at easing the common aches and pains associated with aging, cannabis-infused topicals offer relief while smoothing and nourishing skin. Many women also report that CBD aids with the difficult transition through menopause, which your mom might not want to talk about but is most likely experiencing if she’s in her early to mid-50s.

For moms who are more savvy and familiar with cannabis, we’ve included a few suggestions for sleek vape pens, flavorful flowers, and convenient prerolls that she might enjoy. Combine all of these great gifts into a wonderful basket for your mom, and introduce her to a whole new world of herbal healing.


If Your Mom Is Scared of Feeling “High”

Kikoko Tea Sympa-Tea

Like a massage in a cup, this CBD-heavy variety from Kikoko Tea blends 20 mg of CBD with 3 mg of THC in a single tea bag, providing little to no euphoria but plenty of cozy, chill vibes. This caffeine-free blend of organic turmeric and ginger relaxes body and mind, perfect for moms looking to replace their nightly glass of wine with something healthier and rejuvenating.


Select Lavender CBD tincture

If your mom absolutely, positively does not want to get high, then this tincture is for her. Containing no THC whatsoever, this blend of 100% Pure CBD Oil with lavender essential oil and fractionated coconut oil can be used orally as well as topically. Rub into aching joints, or add a dropper to an evening glass of tea for a natural sleep aid that dissolves stress.


Leef “Revive” CBD Balm

Another all-CBD product that aims to restore and relieve sore muscles and joints, this lush CBD balm contains 200 mg of CBD. Artfully crafted with additional herbs including calendula, comfrey, and lavender along with cocoa butter and grapeseed oil, Leef CBD balm provides potent relief for pain and inflammation, great for active moms with stiff knees or aching backs.


If Your Mom is OK with Getting a Little High

Breez Mints

Discreet and tasty, Breez mints freshen breath while also delivering 5 milligrams of THC. Take one every two hours to reach a plateau of pain relief and freedom from anxiety, especially after a hectic day of babysitting grandkids or running errands. Use these to medicate in mixed company without fear of judgement, just avoid mixing them with alcoholic beverages for the best results.


Om Bath Salts

An immersive topical experience, these bath salts take a relaxing warm soak to the next level. After 30 minutes in the tub, you’ll feel like you’ve been on vacation for a year! Absorbing THC this way creates extraordinary effects, leaving your muscles completely relaxed and your body pain-free, but your head clear and calm. Contains 25mg of THC along with a complementary blend of essential oils infused into rich, relaxing epsom salts, blending calming aromatherapy with intense, whole-body relaxation. Available in Rose Geranium, Lemon Ginger or unscented varieties, this is the perfect gift for moms who don’t want to feel “high,” but who desperately need to unwind.

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Pax Era + the Bloom Farms Anytime Pod

Paired with a sleek, discreet Pax Era vaporizer, this “Anytime” blend of concentrated cannabis oil is designed to be enjoyed just about anytime day or night. The perfect combination to inspire relaxation, creativity, and focus, this Hybrid cartridge should be considered your “everyday” solution. Great for traveling, or for instant relief from pain, nausea or lack of appetite. Vape pens are nice for new users of cannabis because it’s gentle on the lungs, with easy-to-titrate dosage. Start with just one inhalation and see how it feels.

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If Your Mom Likes to Fully Relax


Rosé all day, amirite ladies? This rare strain is better than a bouquet any day, with violet buds and a floral perfume laced with grape and sharp citrus flavors. Effects include a cozy high that erases the worries of the day, perfect for evening relaxation. Bond with Mom while sharing a smoke of this gorgeous, tasty cannabis.


Black Cherry Cookies

Did your mom used to bake cookies for you? Return the favor with a batch of these flavorful flowers, dubbed “Black Cherry Cookies.” Remarkably flavorful, this spicy, resinous smoke provides a dreamy, uplifting buzz, perfect for eradicating stress and anxiety. The body high stays rather light, making this flower a good choice for afternoon use, preferably right before you and your mom bake a batch of fresh chocolate chip cookies together.


Canndescent Calm, Cruise, Connect, Charge or Create

Strain names can be intimidating for people who are new to using cannabis. Simplify things for your mom by choosing a variety of pre-rolled joints from Canndescent, each intended to promote a specific mood. “Calm” evokes a soothing effect, a restful sleep, or relief from aches and pains. “Cruise” is described as a way to “keep up the pace, relax your mind, and sail through the day,” intended for busy professionals, and “Create” hopes to set the tone for a productive session of painting, jamming, coding, blogging or gaming. “Connect” is for social occasions, when gathering with friends to laugh, dance, or get intimate, while “Charge” delivers energy for active sports, dancing or hiking.


Cannabis Quencher Sip - Watermelon Lime

Recommended for moms with previous cannabis experience, this tasty little beverage is formulated with a 4:1 ratio of THC to CBD, meaning that there’s 20 milligrams of THC and 5 milligrams of CBD, creating a euphoric effect that also provides a bit of relaxation. With fresh summer flavors including watermelon and lime, Cannabis Quenchers are always made with fruit juice and sweetened naturally for a vegan, gluten-free, and non-GMO way to indulge in cannabis.

Cannabis Vending Machine Makes Waves


Attention: This vending machine is no longer in service at KindPeoples.

Consulting a knowledgeable cannabis expert for advice on products is the cornerstone of any successful dispensary, since there’s no replacement for personalized recommendations on what type of flowers, vape pens or edibles might fit into your lifestyle or produce a specific, desired effect. Especially for new cannabis users, the experience of conversing with a budtender is invaluable, so KindPeoples encourages our guests to take their time and ask questions. However, consultations can take 15 minutes or more, and many regulars already know what they want and don’t need to ask any questions that require personal support.

In the interest of providing quick, convenient and state-compliant shopping, KindPeoples recently installed a Grasshopper kiosk at our Soquel store, garnering local and national media coverage of “the first-ever cannabis vending machine” that spread far and wide!

“It’s really a convenience machine,” said KindPeoples Marketing Director Brett Friel, speaking to NBC News, "Some folks with the recreational change want a long formal consultation. They have a lot of questions about cannabis. There's a whole other demographic who wants to come in, grab their one item and get going."

While our vending machine is only the first in Santa Cruz county—not the first ever made—it’s still an exciting development that demonstrates the novel ways technology will interact with the cannabis industry. Stocked with popular items that customers consistently choose, speeding wait times and allowing people to avoid the lines during busy times at the Soquel store, our new vending machine is just another way that KindPeoples provides the best customer service in town.

KindPeoples believes in embracing technology as a way to further normalize cannabis shopping, enabling us to offer services like Express Lane online ordering, a mobile app for iPhone and Android, personalized discounts and deals through Leaflet, browse the Seed Finder to pick your perfect seed genetics, and now a “Grab and Go” convenient cannabis vending machine.

Interacting with the machine is easy and intuitive. Featuring high resolution product photos along with detailed product descriptions, you’ll see exactly what you’re getting. In a world of speed and convenience, the cannabis industry is quickly catching up to meet customer expectations.

How It Works:

  • Swipe your ID for age verification and daily limit tracking required by the state regulations

  • Select the products you’d like from the touchscreen menu

  • Pay with cash

  • Bag your items in an opaque exit bag

  • That’s it!

If you’d like to experience the cutting-edge technology that’s making the news, come on down to 3600 Soquel Avenue and check out the machine, or take your time and converse with a friendly cannabis consultant. Either way, you’ll be getting the award-winning service and high-quality products that have made KindPeoples the favorite dispensary in Santa Cruz for four years in a row!

Media Coverage and Videos:

Santa Cruz Pot Dispensary to Unveil Vending Machine for 4/20

Vending machine sells marijuana

First of its kind: Legal marijuana and edibles dispensed by vending machine in Santa Cruz

California Dispensary Installs First-Ever Weed Vending Machine


What to Know About Medical Cannabis for Dogs


Increasingly, evidence is piling up about the health benefits and cancer-fighting properties of cannabis when used by people, but what about our pets? Anecdotal evidence of helpful effects for older dogs abounds, with CBD-infused treats marketed as “medical marijuana for pets,” but the legalities around this issues are murky at best. There’s little scientific evidence about the effectiveness of cannabis for pets, and no laws that allow for veterinarians to recommend it to treat illnesses. But for elderly, chronically or terminally ill dogs, when most conventional options have been exhausted, many pet owners feel there’s no harm in trying this unusual treatment.

Owners report that cannabidiol (CBD), a component of cannabis known for therapeutic benefits without the “high,” can be effective in treating separation anxiety, or helping pets cope with upsetting events like fireworks. Animals with seizure disorders, arthritis, inflammation, pain and anxiety could possibly benefit from CBD, but it’s important to be aware that dogs have a different endocannabinoid system than people. Canines have more receptors throughout their bodies, making the effects of THC especially intense and disorienting for them.

If you’re interested in finding out if cannabis can be helpful for your pet, here’s some essential things to understand in order to use CBD safely and effectively.

Do Not Give Cannabis Flowers or Edibles to Your Pet

If your dog gets into your cannabis stash and eats flowers or hash, it’s possible that they may need to go to the vet in case of an overdose. Unlike humans, it’s possible for smaller dogs to ingest so much THC that it could prove fatal, so be safe and visit the emergency vet.

“Double toxicity” is especially a problem with edibles. If your dogs eats a cannabis-infused food containing chocolate or artificial sweeteners like xylitol, go to the vet immediately since those ingredients are poisonous to canines. Vets can treat a THC overdose with IV fluids, stomach pumping or charcoal to help the animal flush its system.

Symptoms of THC overdose in dogs include loss of motor control, dribbling urine, drooling, staggering, panting, vomiting or flinching at movements. Speaking to CTV News, Dr. Jeff Goodall said that too much THC "profoundly affects the neurological system. It can progress to tremors and seizures, and they can go into a coma."

Make sure to keep all THC-containing products locked up and away from children and pets! While fatal overdoses are extremely rare for animals, you’re still going to incur a sizeable bill from the emergency vet for treating an accidental ingestion, so be smart and keep THC away from your pets.


Only Use CBD for Dogs

Increasingly, CBD treats and tinctures are marketed towards animals, with more cannabinoid supplements found in pet stores. These hemp-derived forms of CBD may not be as effective as products made using CBD derived from cannabis cultivars.

When using a CBD tincture such as the products from Vet CBD, start by giving the animal a very low dose based on its body weight. Slowly increase the dose day by day until you notice benefits such as lessened anxiety or increased mobility without any excessive lethargy, which can be a sign of too much CBD.


Veterinarians Aren’t Legally Able to Prescribe CBD

While many vets are aware of the benefits of CBD for animals, they are putting their professional license and practices at risk in discussing or recommending its use. There’s no laws on the books that protect the right for animals to access medical marijuana, and so the entire situation is a legal grey area. There is a type of “doctor-patient confidentiality” between pet owners and veterinarians, so you don’t have to worry about a vet reporting you to the authorities for using cannabis to help your pet.

If your dog is being prescribed a pharmaceutical anti-inflammatory like Rimadyl or a painkiller like Tramadol, you may be able to reduce or eliminate these drugs by using CBD. Depending on your relationship with your veterinarian, you should share the information that CBD is part of your treatment regimen, especially if the doctor asks why Fido is feeling so frisky!

Researchers at University of California Davis are surveying pet owners to determine how CBD helps pets, so we can hope that more rigorous scientific information backing up this wealth of anecdotal evidence will be forthcoming. When interviewed by Civilized, Dr. Tim Shu, founder of Vet CBD, said “As vets, we’re in a unique situation because we’re truly advocates for our patients…it’s our duty to always find and seek out the best course of treatment available to them. If cannabis offers such a course of treatment, its our obligation to pursue that for our patients.”




Top 10 Citrus-Flavored Cannabis Strains


Bursting with flavor and enticing aromas, citrusy cannabis strains have captured the attention of connoisseurs ever since Super Lemon Haze won the Cannabis Cup back in 2008. With familiar aromas reminiscent of a variety of fruits including oranges, grapefruits, lemons and limes, these uniquely delicious cannabis strains have become more desirable as consumers shift their focus from solely considering THC potency to making flavor a primary purchase driver.

Cannabis smells like lemons because of the presence of limonene, a terpene that’s also responsible for the aroma of citrus fruits. Terpenes are part of the molecular building blocks of all plants, with a wide variety of different terpenes working simultaneously to create the complex, luscious aromas of different cannabis strains. Beyond the power to simply smell amazing, terpenes also have medical benefits that contribute to the healing power of cannabis. Limonene is proven to help uplift mood and thwart symptoms of depression and anxiety, as well as reduce inflammation and stimulate the immune system, among other effects!

Check out KindPeoples’ Top 10 favorite citrusy strains, and let us know which one you like the most!


Lemon Tree - Available now while supplies last!

A local legend, Lemon Tree is cultivated in the Santa Cruz mountains, where this beautiful flower attracted international attention due to it's incredible flavor. This cannabis is LOUD—filling your nose with fresh Meyer Lemon, savory citrus rind, pungent skunk, and a hint of sharp gas that cuts through the rest of the terps.

As you exhale, you’ll notice instantaneous effects on your mind and body as lucid euphoria sets in, invigorating the user with a joyful burst of balanced energy. Ideal for daytime use, especially in moderate doses, this flower delivers a stimulating buzz and an analgesic body high, making it a perfect choice for those trying to quell stress, anxiety, and pain without being sedated. An instant hit at social gatherings, you can’t lose with Lemon Tree! Learn more at lemonlifesc.com


Genetics: Tangie x Lemon Skunk

Like a freshly-peeled tangerine, this chunky flower fills the room with bold aromas of sweet, sharp citrus and pungent skunk. Just as refreshing as the nose, exhaling the smoke delivers a burst of flavor to your sinuses, reminiscent of being inside a citrus grove.

Enlivening and revitalizing, this strain’s psychoactivity quickly turns around a bad mood, imparting measured, calm stimulation. While Sativas can be a bit overwhelming for the average person, the buzz from Clementine remains very relaxing, despite the otherwise energizing effects. Ideal for daytime use, users will likely experience a focused, present euphoria, capable of kickstarting a lethargic morning.

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"Refreshingly sharp citrus combines with the savoriness of fresh lemon zest..."

Golden Lemons (aka Lucky Lemons #7)

Genetics: Kosher Kush x Lemon Skunk

Perfectly-cured dense nugs arrive covered in peach-colored hairs and caked in bright, golden trichomes. Refreshingly sharp citrus combines with the savoriness of fresh lemon zest, and just a bit of dank, sweet earth to form a truly delicious bouquet. Expect a balanced, extremely potent high that imparts feelings of focus and motivation, coupled with a warm, buzzing physical relaxation that leads to a couchlocked sedation. Consistently lab-testing at over 25% THC, Golden Lemons is extremely potent, so prepare yourself for an impressively-strong smoking experience.

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Lemon Skunk

Lime green buds nestle beneath orange pistils and a shimmering blanket of golden trichomes. Bursting with flavors of sweet lemon candy, more nuanced notes of pungent cheese and savory spice waft up to your nose after grinding these amazing buds.

With the pleasant-tasting smoke still hanging in the air, the effects of this award-winning strain quickly become apparent. The high begins with a rush of stimulating euphoria, quickly evolving into a clear-headed, yet enjoyably stony focus. Great for beating fatigue and re-energizing yourself, Lemon Skunk is also quite calming, both mentally and physically, wit a gentle body high that soothes your muscles.


"This bright-green flower
exudes aromas of creamy banana candy..."

Double Banana Tangie

Genetics: Tangie x Banana OG x Tangie

So loud and so frosty, this bright-green flower exudes aromas of creamy banana candy (much like banana-flavored Laffy Taffy), mixed with hints of sharp citrus and earth in the background. The presence of the Banana OG in this genetic cross mellows multiple aspects of the flower. First, it sweetens the flavor, making for a very clean citrus taste and smell. Second, it makes for a much more relaxing high than one would expect. Double Banana Tangie delivers a typical hybrid-style effect, somewhat energizing and physically relaxing. This is a good one to share with friends, as it isn’t overly heavy in low to moderate doses.


Orange Tree

Caked in resin, the dense, large buds of this highly sought-after flower exude a complex aroma that is at once sharp and sweet, yet extremely savory, not unlike perfectly-seasoned barbecue topped with a hefty sprinkling of lemon zest. When inhaled, the citrusy smoke releases an invigorating buzz that relieves tension in body and mind. Pleasantly euphoric, the user is now relaxed and free from  the burdens of stress, anxiety, and fatigue. As the experience winds down, calming lucidity transforms into stony lethargy, so it’s best to reserve this flower for use in the evenings, especially if you have a lower tolerance for THC.

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"Smells like a combination of freshly-peeled oranges and Fruity Pebbles cereal..."

Rainbow Sherbet

Genetics: Champagne x Blackberry

Wow, this flower looks insane! The buds blend tones of bright green and a deep purple that’s almost black; swathed in an impressive layer of sparkling THC-filled trichomes. This cannabis smells like a combination of freshly-peeled oranges and Fruity Pebbles cereal, it’s very sweet and citrusy. With well-balanced genetics and significant terpene content, this strain possesses versatile psychoactive effects that create a fun, giddy high. Rainbow Sherbet often imparts a feeling of focused creativity, along with a pleasant buzz throughout the body. Patients will find that it can relieve stress, anxiety, and pain very quickly; all with very little risk of feeling “couchlocked.”.



Genetics: Tangelo x Boost

An exclusive strain grown by GoodNeighbor Co., this small batch, boutique flower boasts large, thick nugs swathed in bright shades of green, fuchsia, purple, and orange, all tinted a brilliant white by a stunning coat of milky trichomes.

With a unique aroma full of pungent citrus, sweet earth, and a skunky, savory funk, Banjo’s nose is immediately reminiscent of an expertly-grown Tangie. Surprisingly potent, the buzz causes a flurry of thought to wash through the brain, stimulating all available mental faculties, inspiring creativity and stoking motivation. Delightfully uplifting, euphoric, and quite cerebral, Banjo allows you to spring forward enthusiastically into the day, especially for users with a higher tolerance. Although classified as a Sativa, the high evolves into a deeply calming relaxation, easing tension in both body and mind. In that way, it’s a perfect choice for connoisseurs who wouldn’t normally choose a Sativa, but desire a more stimulating effect than they’re used to.


"Huge notes of freshly-peeled mandarin orange delicately mingle with a full-bodied tang..."


Genetics: California Orange x Skunk

Like many Sativa flowers, Tangie excels in the realm of flavor and effect, but is often lacking in bud structure. Fortunately, that is not the case with this specific variety! The nugs are chunky, large, extremely frosty, and of course, incredibly loud. Huge notes of freshly-peeled mandarin orange delicately mingle with a full-bodied tang, balancing the flavor with a bit of savoriness. The effects are almost jarringly uplifting, delivering a lucid, energetic buzz that quickly creeps into the brain, releasing a torrent of nonlinear thought perfect for a creative task. After the initial burst of euphoria, the high mellows into a grounded, motivated passion, making this flower a potent remedy for fatigue and stress, and also an ideal choice for daytime activities.


Banana Split

Genetics: Tangie x Banana Sherbet

Large, thick, perfectly-cured nugs wrapped in hues of violet, green, and gold, momentarily obstructed by tufts of delicately-colored pistils vying for space amongst a blanket of fine white trichomes. The smell explodes out of the jar, invading the nose with fresh, sharp tangerine, savory citrus rind, and just a hint of fuel.

The Banana Split’s warm, giddy buzz seeps into the user’s head, creeping up on you well after the smoke is exhaled, calming any stress, anxiety, or tension.  Your eyelids get heavy, and your body feels floaty, but your mind will remain lucid and pleasantly euphoric. With uplifting effects and crazy delicious flavor, Banana Split is a perfect choice for sharing during a gathering of friends.

Check out KindPeoples' cannabis menu HERE and explore more fun flavors!

What is 420 and Why Should I Care?


A homegrown holiday all about celebrating cannabis, the phenomena of 4/20 grows larger and more mainstream every year. Learn about the origins of this high day, how it’s spread and evolved, and how you can make it a meaningful day for showing gratitude and connecting with community.

Originally created by “the Waldos,” a group of students in Marin who gathered at a statue of Louis Pasteur at 4:20 pm to go smoke and have adventures while searching for a lost guerilla garden, the idea of 4:20 as a time to smoke percolated through the area’s vibrant Deadhead scene during the 70s and 80s, slowly spreading through the counterculture. In the 1990s, this analog meme made its way to the offices of High Times, where editor Steve Bloom published a 420 flyer sourced from a Dead show, promoting the idea far and wide.

Initially useful as a code that signaled an interest in cannabis, “420-friendly” became accepted slang when searching for a roommate on Craigslist, popping up as a sly reference in movies including Pulp Fiction and Lost in Translation, where the clocks are set to this auspicious time. In the early 2000s, spontaneous smoke-outs on April 20 at 4:20 materialized on college campuses including University of Colorado Boulder and UC Santa Cruz, where the annual ritual has become one of the biggest headaches for administrators and a beloved tradition for students and locals.

Today, the mainstreaming of cannabis culture has transformed 4/20 into a day when everyone can kick back and roll up a jay, normalizing the practice of imbibing cannabis and providing an initiation opportunity for new users. Enormous events have capitalized on the notoriety of the day to throw cannabis-focused parties, protests and Snoop Dogg concerts, with more mainstream companies getting in on the festivities every year.

Beyond being simply an occasion to get high, 4/20 can also be adapted to suit your own purposes. Use it as a time to reconnect with old friends, see a concert, or simply meditate and focus on the feelings inspired by cannabis, including creativity, gratitude and relaxation. Let 4/20 inspire you to help legalize cannabis nationwide by engaging in political activism. You can join NORML, write a letter to someone in prison for weed, or donate to a worthy cannabis-related cause. While there’s nothing wrong with simply enjoying some quality cannabis, you can also use 4/20 to do more!

At KindPeoples, we’ll be spreading the 420 joy with our first fully legal sale event featuring live music, free tacos, a costume contest and killer deals from brands including California Bud Co., Jetty Extracts, Bloom Farms, O.pen Vape, Big Pete's Treats, Atlas Edibles, Kiva Confections and Plus Gummies. Get more information HERE and come on down!

12 Tips for Sprouting Cannabis Seeds

It's time to sprout your legal cannabis plants and get growing for summer!

It's time to sprout your legal cannabis plants and get growing for summer!

Every tiny cannabis seed represents a potential pound of cannabis flowers or even more! It’s crazy to think that so much abundance springs forth from such a small thing. If you’re looking to grow your first legal cannabis plants this summer, get started now with a visit to the KindPeoples’ award-winning Genetics Department, where you can browse hundreds of strains in seed and clone form and pick the perfect plant to grow. Our helpful “Seed Finder” system allows you to filter our inventory by your preferences and select the right strain for your needs, microclimate and skill level.

Once you’ve found the plants you’re looking for, getting started with growing cannabis is easy! Simply follow these basic tips for germinating your seeds and planting them in soil.

Our Genetics manager Tommy shares his tips and tricks for getting all of your cannabis seeds to germinate, setting your garden on the path to a successful harvest!

Mature, viable cannabis seeds have a "tiger stripe" on the sides. 

Mature, viable cannabis seeds have a "tiger stripe" on the sides. 

  1. Look for viable, plump seeds with a telltale “tiger stripe” on the side that indicates maturity. Larger seeds tend to yield more vigorous and hardy plants.

  2. Plant at least 12 seeds, knowing that 50% of them could turn out to be male plants, which you don’t want. Only female cannabis plants create the resinous flowers that we desire. Choose the most vigorous plants to keep and if you end up with more than 6 female plants, you can give them away, juice them or eat them in a salad for a burst of phytonutrition.

  3. Begin germinating by soaking a paper towel in water and lightly wringing it out. You want the towel to be thoroughly soaked but not dripping.

  4. Place your cannabis seeds on the paper towel, and fold it over the seeds. Place towel in a plastic bag. Exhale some air into the bag and seal it.

  5. Keep the seeds warm at 75 to 85 degrees Fahrenheit for a proper incubation time. Find a warm place on top of a fridge, on a sunny windowsill, or on a seed mat or heating pad. Within 48 hours a taproot will break through the seed casing. Plant your seeds in soil at the first sign of a taproot.

  6. Prepare a one-gallon pot with a light seedling soil mix.  Fox Farm Ocean Forest or Black Gold also work great If you’d like to add worm castings, you can do so in a ratio of 4 parts soil to one part worm castings.

  7. Water the soil before planting the seeds, getting it wet but not soaking.

  8. Using a chopstick, make a hole 1/2 - 3/4 inch below the surface, using rubber gloves very carefully place the seed in the hole taproot pointing down. Cover the seed with dirt.

  9. Avoid pouring water over the newly planted seed, since this can disturb its placement. You can carefully pour just 1 - 2 tablespoons of water over the top if desired. Place seeds under a good light source and keep them warm. After another 48 hours, a sprout should emerge!

  10. Maintain the seedlings in a sunny window, cold frame or greenhouse. As long as temperatures are between 60 - 80ºF, the seedlings will be fine. Dipping below 50ºF at night can slow growth, so you may want to bring the fragile plants inside in the evenings until they are hardier.

  11. Your juvenile plants will be fine in their 1 gallon pot for the next 4 - 5 weeks of growth. Water moderately every day until moist but not soaking.

  12. Spend time every day observing your plants, and this attentiveness is the best way to catch problems before they start.

After 4 to 5 months, young plants are ready to be transplanted into bigger pots.

After 4 to 5 months, young plants are ready to be transplanted into bigger pots.

The most common reason for lack of germination is overwatering. Don’t let your seeds get too wet or they can drown, and don’t soak for too long or they will begin to rot. If the seeds haven't sprouted after 48 hours, let them go another day, but after 5 days the seed is most likely dead.

We’ll follow up with tips throughout the season aimed at helping you grow healthy happy plants!


Stop by KindPeoples this Saturday, April 7 for a demo with Humboldt Seed Company, including a meet and greet with Don Carlos to celebrate the release of a new strain named for the reggae legend. Event is from 12 - 5pm at 140 Dubois Street with Don Carlos Meet & Greet from 2 - 3pm.

Happy planting!



How to Microdose with Cannabis


Guiding new users through a first-time cannabis experience is an honor that comes with great responsibility. With many more “cannabis naive” people interested in trying edibles, vapor pens, pre-rolls or concentrates, it’s good to know how to advise your friends and family on enjoying these maiden voyages without being overwhelmed.

There’s a lot of fear that comes up when people consider trying something new, especially cannabis. There’s even a term for this—euphoranoia—coined to describe “the fear of getting high.” Fear of losing control or getting too high is natural, and shouldn’t be dismissed as a baseless concern. Everyone has a different endocannabinoid system, meaning that the effects felt by an individual when ingesting or inhaling cannabis can vary widely.

“Microdosing” is an approach to using cannabis that’s gaining traction in popular culture, and it basically means starting with a very small amount of cannabis and working your way up to a minimum effective dose, where effects are felt and enjoyed. Usually intended for edibles, a microdose of cannabis is generally considered to be from 1 - 5 milligrams of THC, with the state of California mandating a standard dose at 10 mg.

Edibles take up to two hours to be fully felt, and so microdosing has emerged as a safe way to start using these products, since their effects can be much more intense than smoking due to how the THC is processed in your liver.

Including CBD in a first-time experience is also helpful. This cannabinoid doesn’t make you feel high, but it does add relaxation and balance to the effects, making it appropriate for new users. Look for products with a 1:1 ratio of CBD to THC, meaning a small, equal dose of each cannabinoid will be delivered.

When inhaling cannabis, a vapor pen is a good way to titrate dose as well. Simply hit the vapor pen once or twice, and allow yourself 5 - 10 minutes to feel the effects.

Check out our favorite microdosed products available at KindPeoples, and experience the benefits of using small doses of THC.


Plus Gummies


5 mg of THC per piece / 100 mg THC per package

Housed in a small, discreet package, these artfully-crafted gummies are free of high fructose corn syrup, artificial flavors, artificial colors, and gluten. Made of beef gelatin, these gummies are not only kosher, but they also digest a bit slower, making for a more powerful, longer-lasting high. With THC and CBD options, and flavors like Sour Watermelon,  Blackberry & Lemon and Pineapple & Coconut, Plus Gummies are a delicious and healthy alternative to the average infused candy.



Vegetarian, gluten-free

3 mg of THC per piece / 100 mg THC per package

Created with the utmost respect for sustainability and flavor, Satori chocolates are crafted by the master chocolatiers at TCHO using one of the world’s most highly sought-after cacaos, Cacao Fino de Aroma. They specialize in microdosed edibles that start at just 3 mg per piece, and feature delicious combinations like chocolate-covered strawberries and salted caramel almonds. Both THC and CBD options are available, making these candies a delectable choice for any manner of cannabis connoisseur!


Fruit Sparks

Sugar-free, gluten-free, vegan, zero calories

5 mg THC per piece / 100 mg THC per bag

These hard candies come in fresh fruit flavors including Blue Raspberry, Green Apple and Watermelon, with a THC-only option containing 5 mg of THC per piece. Quite fast acting when absorbed sublingually, the result from consuming Fruit Sparks will feel closer to the experience you get from inhaling cannabis. A 1:1 THC:CBD option is also available in Mango and Strawberry flavors.


Terra Bites

Gluten-free, vegetarian

5 mg THC per piece / 100 mg THC per tin

Best-selling Terra Bites come as either chocolate-covered blueberries or espresso beans. Using a traditional 24-hour panning process, dried blueberries or beans are dusted with cocoa powder and finished with a generous coating of delicious milk chocolate. With 5 mg of THC per bite, Terra offers dosing that is convenient and delicious. The reclosable container makes it easy to enjoy a little now, and with 100mg THC in each tin, a little later, too.

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Petra Mints

Sugar-free, gluten-free, vegan

2.5 mg THC per piece / 100 mg THC per tin

These delicious microdosed mints put you in control. Available in Moroccan Mint or Eucalyptus flavors, Petra has a refreshing taste that also gets you a little high! All Petra flavors are sugar free and contain the natural, plant-derived sweetener xylitol.

At 2.5 mg THC per mint, Petra gives you the ability to titrate your dose in precise increments, allowing you to integrate cannabis more easily into your active lifestyle.

Pairing Cannabis Strains With Cuisine

A natural accompaniment to food, cannabis enhances the sensual delights of cooking and eating.

A natural accompaniment to food, cannabis enhances the sensual delights of cooking and eating.

As cultural attitudes around cannabis shift, there’s been a movement to treat the herb as a culinary ingredient, including gourmet infused meals, chef-driven edibles companies and “wine and weed” pairing events. Most visibly, the hit TV show “Bong Appetit” brought the idea of high-end cannabis-infused meals into pop culture, and now more people are looking for ways to integrate weed with food. Beyond infusing herb or hash into butter and cooking with it, you can also select strains that compliment the flavors of your meal. Pairing strains to be consumed through smoking or vaporizing between courses is a great way to enhance dinner parties!

As an accompaniment to food, cannabis serves to pique appetit while actually making food smell and taste better, with a 2014 study published in Nature Neuroscience showing how this effect works in mice. While most people who’ve used cannabis know about the “munchies,” it’s worth noting that this plant is one of the only effective appetite-increasing substances known to humankind. As many have experienced, being high can transform even ordinary foods into the absolute best thing you’ve ever eaten, so you might as well take advantage of this effect when you’re cooking up something really special!

Like mushrooms, cannabis is a local ingredient that can be integrated into unique culinary experiences.

Like mushrooms, cannabis is a local ingredient that can be integrated into unique culinary experiences.

My preferred method of pairing cannabis with a multi-course meal comes from Chef Coreen Carroll, who serves up delicious fare through her Cannaisseur series in San Francisco. Considering the “mental progression” of her pairings, Chef Carroll opens events with a sativa strain aimed at energizing the guests and provoking conversation, with a planned “joint intermezzo” between each serving of food. Before the second course, guests are treated to a CBD-rich cannabis joint, which calms the mood, and then an indica strain is chosen for smoking before the dessert course.

Keeping this idea of a mental progression when choosing strains adds another element to a dinner party, and when choosing which sativas, hybrids, CBD-rich and indica strains to feature, it’s helpful to consider the dominant flavors of the dishes you’ll be serving.

Much like pairing food with wine, cannabis strains can be chosen to compliment flavors in the foods, and the basis for these type of pairings is the expression of the terpenes within the flowers. Terpenes are the chemical constituents of cannabis that deliver its unique aromas, with flavinoids giving cannabis specific flavors, and these molecules are present in all plants.

For example, if you’re using rosemary with lamb or beef, compliment those bold flavors by rolling up a cannabis strain rich in pinene to share. Present in both rosemary as well as strains like Kosher Kush, pinene is a terpene that smells like pine. You can also find pinene in herbs like basil, dill and parsley.

With these ideas in mind, we’ve prepared a few pairing suggestions for a sumptuous multi-course feast based on KindPeoples’ favorite flowers for the ultimate in Santa Cruz dinner parties!

Lambsbread has notes of cheese, berries and citrus.

Lambsbread has notes of cheese, berries and citrus.

First Course

Starting Strain: Lambsbread, Lemon Skunk, or Tangie, as these citrus-flavored strains are all recommended to liven up your mood.

Pair with with a bright citrusy salad that uses avocado for a rich contrast in textures, something like a Blood Orange, Fennel and Avocado Salad.

Cannacopia is a mellow option that counteracts the intense effect from too much THC.

Cannacopia is a mellow option that counteracts the intense effect from too much THC.

Second Course

CBD Rich Strain: Cannacopia will balance your high while adding sweet, earthy flavors.

Pair with a delicate pasta dish like Brown Butter Capellini where the lemon zest adds a bright note to distinct flavors like garlic and fried sage.

Ogre OG is incredibly pungent strain with gassy, earthy flavors.

Ogre OG is incredibly pungent strain with gassy, earthy flavors.

Third Course

Savory Indica Strain: SCVA Kosher Kush, Bob Saget, or Ogre OG

Serve before the main course, as this heavy-hitting Indica will close out the night.

Pair with rich meats including grilled beef and or lambchops, especially when using rosemary, or an herbaceous chimichurri as an accompaniment. Pesto lasagna would make a great vegetarian option.

A sweet strain like Pink Champagne rounds out the meal.

A sweet strain like Pink Champagne rounds out the meal.

Fourth Course

Sweet Strain: Strawberry Chunk, Pink Champagne, or Blackberry Kush will get you primed for dessert!

Pair with a chocolate and berry dessert such as a flourless chocolate torte for a satisfying finish to a wonderful evening.




5 Reasons to Use Cannabis Instead of Alcohol

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It’s the season for green beers as St. Patrick’s parties burst into full swing around the nation, but we think it’s time to celebrate a different kind of green—as in cannabis!

While the harms of excessive alcohol consumption are well documented, cannabis has been proven to be less detrimental to individual health as well as society as a whole. The Amendment 64 campaign that legalized cannabis in Colorado relied on this important talking point, emphasizing that “cannabis is safer than alcohol,” a sentiment that the public overwhelmingly approved.

As legalization sweeps the nation, more people are choosing to substitute cannabis for alcohol. In fact, states with medical marijuana laws experience a 15% drop in alcohol sales, a dip so dramatic that even the liquor industry is scared.

With this trend in mind, we’ve collected five of the most compelling reasons to put down the whisky and pick up a joint this March!

Here’s 5 Reasons to Choose a Healthier Buzz than Booze:

1. Cannabis can’t kill you

Alcohol poisoning can lead to death, killing an average of six Americans every day, according to the CDC. Cannabis is one of the safest, non-toxic substances known to humankind, with no recorded cases of fatal overdoses.

2. Cannabis doesn’t cause hangovers

While you might wake up groggy after eating too much THC, cannabis has never left anyone with a debilitating hangover that includes a splitting headache, nausea and fatigue—all caused by your body recovering from a minor case of alcohol poisoning.

3. Cannabis is free of carbohydrates

Healthy diets frequently urge restricting alcohol and carbs due to the dreaded “beer belly,” while cannabis is not a source of extra calories in and of itself. Plan to have healthy munchies around the next time you get blazed and stick to your healthy diet plan, whether it’s vegan, raw, Paleo or Keto.

4. Cannabis won’t make you lose control

Loosening inhibitions makes socializing easier, which is why we see almost every social function revolve around alcohol. Sometimes this goes too far, with people getting drunk and engaging in regrettable behavior that has serious repercussions. You’re more likely to loosen up and enjoy conversations with cannabis, but less likely to get so high that you embarrass yourself. Go low and slow with cannabis until you find the right dose for your body!

5. Cannabis can protect your liver

A recent study showed that cannabis use has protective effects, leading to prevention of liver disease in those classified as having “alcohol use disorder,” which means drinking too much too often. While alcohol causes inflammation in the liver, eventually leading to cirrhosis and liver cancer over years of abuse, it seems that the anti-inflammatory action of cannabis can reverse these effects.

Whatever your reason, choosing cannabis as a recreational mind-altering substance instead of alcohol will change your life and improve your health, with the cumulative trend shifting our culture. Imagine a world where cannabis use is as ubiquitous as alcohol, with social consumption lounges, pot parties and cannabis cafes and get excited for the future!

Can Using Cannabis Make You More Creative?


As an ally for artists, musicians and writers, cannabis has a relationship with creativity backed up by extensive legend and lore. Going back in history to Paris in the mid-1800s, the “Club des Hashischins” gathered to converse about the issues of the day while imbibing coffee mixed with hash. Members included literary heavyweights Victor Hugo, Alexandre Dumas, Charles Baudelaire, Gérard de Nerval, and Honoré de Balzac, who used the psychedelic explorations as fuel for their experimental writing styles.

In the jazz era, cannabis influenced such notables as Louie Armstrong, who reportedly smoked “gage” everyday starting in the 1920s until his death in 1971. With songs like “Muggles” inspired by the plant, Armstrong considered cannabis to be medicine, writing in his biography, “It makes you feel wanted, and when you are with another tea smoker it makes you feel a special sense of kinship.”

Other tea smokers of the era included Thelonius Monk, Count Basie, Duke Ellington, and Billie Holiday, with so many jazz musicians using cannabis, the musical form was influenced by the “improvisation, creativity, and the chemistry between musicians” that defined the genre. Cannabis increases divergent thinking, and can help artists get into a “flow state,” where they are no longer thinking about the music, but feeling it in the moment.

Beyond the examples of French poets and American jazzmen, there’s many other notable artists who’ve made cannabis a part of their lifestyle, but does using herb really make you more creative? Or do creative people just like using cannabis?

Cannabis has influenced music since forever.

Cannabis has influenced music since forever.

Most of the available science suggests a bit of both. When preparing to get into a creative state, using a small amount of cannabis can help. Set your intentions before you smoke or vape, and think about the project or problem you’re working on. Allow yourself the space to brainstorm while high, taking notes on the different ideas that might pop into your head. After the buzz has worn off, reconsider these “highdeas” and see what might actually work best. Carry out your plans and realize these ideas while sober, then look at your finished drafts while buzzed to see if you get any new perspectives on the manner of execution.

A 2011 study reviewed in Psychology Today suggested that “cannabis produces psychotomimetic symptoms, which in turn might lead to connecting seemingly unrelated concepts, an aspect of divergent thinking considered primary to creative thinking.” Many artists have noted this effect, whereby the influence of cannabis leads to novel ideas and a beneficial change in perspective when trying to solve a particularly vexing problem. While being high may lead to new ideas, many artists think it’s best to execute these ideas while sober.  

KindPeoples' supports local artists in Santa Cruz through First Friday showings, rotating artwork every month.

KindPeoples' supports local artists in Santa Cruz through First Friday showings, rotating artwork every month.

Cannabis stimulates the frontal lobes of the brain, an area associated with higher creative thought, so there is a direct connection that needs to be researched further. Speaking to Artsy on the amount of cannabis needed to stimulate the brain and get into a flow state, Dr. Alice Weaver Flaherty, a neurologist at Massachusetts General Hospital and professor at Harvard Medical School, says that “Like pretty much everything, there can be too much or too little,” she says. “So somebody who’s trying to boost their motivation to be creative very often goes too far and gets themselves totally wired so they can’t concentrate.”

With many new cannabis products on the market aimed at delivering specific effects, those interested in enhancing creativity should start with just a low dose, and not expect miracles—cannabis can help you make new connections and inspire innovations while reducing anxiety, internal self-censorship and doubt, but it’s still no substitute for talent, discipline and hard work.


Cannabis Extracts, Concentrates and Hash Explained


There’s been a revolution in the types of concentrated cannabis products available on the market these days, with a plethora of options including traditional hash and kief, plus extracts such as shatter, wax, sugar and live resin made using cutting-edge techniques.

It can be confusing to understand the differences between various types of extracts, as well as how to safely consume them, especially if you are new to cannabis. We’ll work to demystify these potent products for you, introducing a whole new world of cannabis connoisseurship.

Confused by all of the options on KindPeoples'  concentrate menu ? Let us educate you on all of the different types of cannabis concentrates available!

Confused by all of the options on KindPeoples' concentrate menu? Let us educate you on all of the different types of cannabis concentrates available!

Why Use Extracts?

The idea behind all of these products is the same—strip the potent resin away from the plant matter, since the resin contains the psychoactive THC in the highest amounts, along with other desirable cannabinoids, terpenes and flavinoids. Concentrating these cannabinoids into a shiny, translucent glob of resin that resembles sap, amber or raw honey allows dabbers to receive more potent effects while avoiding inhaling any harsh plant matter.

Resin is found in the trichomes of the cannabis plant, which look like sparkling crystals to the naked eye. When your buds look shiny and frosty, that means there’s a large amount of resin present, indicating a high-quality product. Harvesting these resinous trichomes is possible through a variety of techniques including dry sifting, ice water extraction or hydrocarbon extraction.

In general, concentrating the cannabinoids means that the user needs much less to receive the same effects, making extracts a good choice for those concerned about damage to the lungs. For medical users, the instant relief provided by inhaling just one tiny dab can rival smoking an entire joint. Intense and powerful, traditional hash can measure around 50% THC while extracts can reach 70 - 90% THC.

Created by KindExtracts, this kief is from a cannabis strain called "Diamond AK."

Created by KindExtracts, this kief is from a cannabis strain called "Diamond AK."

What Are These Products?

Kief: Resembling brown sugar or cinnamon, kief is truly the spice of life. The most basic type of traditional hash, kief is created by “dry sifting,” tumbling cannabis flowers or trim in a drum-shaped device known as a “Pollenator” which separates the resin away from the plant matter as it rotates. These loose resin crystals can be sprinkled into a joint, eaten, vaporized or smoked as is. Kief still contains a significant portion of plant material, making it less high-quality than a hash that’s composed of mostly trichomes.

Extracted using only cold water, this Super Silver Haze hash looks like raw sugar.

Extracted using only cold water, this Super Silver Haze hash looks like raw sugar.

Cold Water Hash: Extracted using a manual method involving agitating plant matter with ice in a container such as a five gallon bucket or automatically in a device that resembles a washing machine. The trichome heads on the plant contain the cannabinoids and terpenes, and combining the plant matter with the cold water mixture causes these trichomes to become brittle and break off. After agitating for about 30 minutes, the watery solution filtered through a series of fine mesh bags, collecting the trichomes in varying grades from coarse to fine quality. After being dried and cured, hash makers microplane their hash patties to increase the surface area, allowing even drying which improves the color and taste. The result is a product that resembles sand or brown sugar, which can be added to joints, crumbled on top of bowls or smoked as is.

Wax is crumbly, opaque and looks like a paste.

Wax is crumbly, opaque and looks like a paste.

Wax: Looking like a thick, creamy paste, wax is created using a solvent to extract the cannabinoids and terpenes from the plant matter. The solvent is then purged and what remains is a concentrated mass of cannabinoids. The presence of THCA and other non-decarboxylated solids separating from the oils can make the concentrate opaque. The process of extracting a wax and shatter are very similar; it is through agitating the concentrate via mixing or whipping that creates a waxy, opaque, crumbly structure.

From Kaizen Extracts, this Kosher 50/50 High Terpene Full Spectrum Extract is composed of THC-rich globs marinating in a flavorful terpene sauce.

From Kaizen Extracts, this Kosher 50/50 High Terpene Full Spectrum Extract is composed of THC-rich globs marinating in a flavorful terpene sauce.

HTFSE: An abbreviation for High Terpene Full Spectrum Extract, this cannabis extract is rich in flavorful terpenes as well as a full spectrum of cannabinoids. Originally processed in the same way as wax, HTFSE is then allowed to sit and slowly purge naturally, rather than being quickly purged of solvent in a vacuum oven. Over time, the terpenes separate from the THC crystals, leaving a thick layer of so-called “crystals” or “diamonds” surrounded by a low-viscosity layer of delicious “terp sauce” on top.

Known as Prism, this live resin is also called sap.

Known as Prism, this live resin is also called sap.

Live Resin: Looking like sap or amber, live resin is a whole plant extraction where ripe flowers are frozen immediately after harvest, ensuring that terpenes are preserved. The concentrate is extracted in a sub-zero temperature to manage the amount of moisture in the extracts. The flowers have not been dried or cured so the terpenes have yet to evaporate leaving an exponentially more flavorful concentrate. Live resin is perishable and should be consumed as soon as possible for maximum flavor.

This rosin was created from a strain called Mojito, grown by Swamp Boys Seeds.

This rosin was created from a strain called Mojito, grown by Swamp Boys Seeds.

Rosin: This product can be created by processing trim, flower, kief, or hash using heat and pressure. Compressed between a set of lightly-heated plates with thousands of pounds of pressure, the cannabis material oozes resin, while the trichomes within kief and hash glom together in a uniform mass. After being pressed, the rosin is placed in parchment and sandwiched between two ice-cold metal slabs for less than five seconds to stop the heating process. The result is an extract with the fresh flavors of various cannabis strains that’s suitable for dabbing. Rosin is best consumed within a few days of being made, or it can be stored in a cool, dark place.

Brittle and translucent, shatter is a stabilized extract that looks like amber.

Brittle and translucent, shatter is a stabilized extract that looks like amber.

Shatter: Reminiscent of amber, shatter is translucent and can vary in color from a pale gold to a deep honey. Using a hydrocarbon solvent to strip and extract cannabinoids and beneficial oils like terpenes from cannabis results in shatter. The only difference between wax and shatter is ensuring that the process of extracting and purging is completely uniform and consistent with no mixing or variables changing during the process. For a completely stable shatter the starting materials must be rich in THCA and not decarboxylated because the presence of more THC can make the concentrate sappy.

More flavorful than shatter, "sugar" results when shatter begins to destabilize as the fats in the concentrate begin to "break" and transform out of a homogeneous state.

More flavorful than shatter, "sugar" results when shatter begins to destabilize as the fats in the concentrate begin to "break" and transform out of a homogeneous state.

Sugar: This product is the result of leaving shatter to cure, with the naturally occurring terpenes breaking down the shatter and transforming it into an extract with more texture that resembles sugar. Called "nucleation," this transformation happens naturally when lipids in the extract no longer want to remain fully emulsified in a homogenized, stable state. Connoisseurs have found that this sugar can be more flavorful than shatter, leading to more demand for these types of products.

Should You Be Concerned About Solvents?

Some extracts are made using ice water, while other are made with Co2 or hydrocarbon solvents including butane, propane or hexane. Extracts and hashes are tested by analytical laboratories to ensure that all of the solvent has been purged out of the product, while water hashes are confirmed to be free of any mold.

Always ask your cannabis consultant about the specific solvent used to make your concentrates, as post-extraction techniques can result in similar textures for items processed with butane or Co2. Cannabis oils used in vape pen cartridges are also made in a similar way.

How to Store Extracts

When handling these sticky extracts, it’s important to use the right tools to make sure these precious substances are used most efficiently. Concentrates arrive in small jars or parchment envelopes, and it’s necessary to have a set of small tools to handle and consume these items. Known as “dab tools,” a set of pokers, scoops, and angled scrapers will help you get a small amount of extracts from jar to consumption device.

Keep concentrates in a cool dry place, and store in a wine fridge for longer periods. Use live resin as soon as possible, since these types of extracts are highly perishable.

How to Consume Extracts

Most dabbers use a quartz or titanium nail attached to a water-filtering pipe similar to a bong. Known as a “dab rig,” these devices can be simple and straightforward, or an elaborate work of art. The quartz or titanium nail is usually heated using a blowtorch, then allowed to cool to a suitable temperature before dropping the extract on the nail, covering with a carb cap, and inhaling through the rig.

For those who don’t want to use a blowtorch, options include so-called e-nails, which can be heated electronically to a precise temperature.

Certain models of vaporizers can also be used for concentrates, making the process safer and more discreet. The Firefly 2 and Pax 3 models are recommended for this use.

The Future of Cannabis

While concentrates, hashes and extracts currently make a up a small segment of the market for cannabis products, all available evidence suggests that interest in these items will continue to grow as more people learn how to appreciate these flavorful, enjoyable resins, waxes and oils. Convenient vaporizers and vape pens make savoring these hashes easier than ever before, and the instantaneous high converts many former flower smokers into dabbers after experiencing the effects and flavors.

Come on down to KindPeoples, check out our wide variety of extracts and try it for yourself!


How to Pick Your Perfect Cannabis Vaporizer

Versatile Firefly vaporizers work with flower or concentrates.

Versatile Firefly vaporizers work with flower or concentrates.

As cannabis moves into the mainstream, more people are trying it for the first time than ever before, and most of these new users don’t want to smoke. Whether it’s because of the smell that smoke leaves on your hands or clothing, worries about damage to the lungs, or the inability to roll a joint, the new cannabis consumer is more interested in the convenience of vapor pens and the health benefits of vaporizers.

Generally considered healthier than smoking (studies have proven it), vaporizers don’t actually combust the plant material, instead the cannabinoids are vaporized at a range of temperatures. A great alternative to smoking for medical users looking for healthy delivery methods, vaporizers also provide smooth flavor that lets you taste more of the unique terpenes within your weed.

Your bud budget will also go further when using a vaporizer, since the process is more efficient, meaning that less weed can be used to give you relief. After vaping, the plant matter can still be used to create edibles, meaning you can get the most value for your money by using this “already vaped bud.”

Pax Era Vaporizers have proven popular with KindPeoples' customers.

Pax Era Vaporizers have proven popular with KindPeoples' customers.

Looking to purchase a vaporizer seems like an easy task but believe us, it can be surprisingly difficult!

Ten years ago there were only a couple options available for vaporizing, either a no-name box vaporizer that sat on your table or a Volcano, which costs a pretty penny. While Volcanoes are still awesome vaporizers, there’s now a huge variety to pick from, since the market has rapidly expanded, with more portable options available than ever before.

The good news is that device quality has skyrocketed in the past couple years, but there’s now over 100 brands of vaporizers to choose from! That means that you have more options when purchasing a vaporizer than you do a computer or car.

If you've shopped around for a vaporizer recently you know it can feel like you need a PhD in vaping just to pick one, and the amount of internet research necessary to investigate every model can take up too much time.

Thankfully we found a flowchart from our friends at Vaporizers Direct which makes it much easier to pick the perfect vaporizer. After testing almost every vaporizer available right now, these folks designed a guide to make it easier for you.

Simply start at the top and answer a few questions in order to land on the perfect vaporizer for your needs and budget.

There are just a few things we should clarify before you get going:

  • "Vaping through glass" means using a bubbler or bong on top of your vaporizer which filters your vapor and allows you to get bigger hits. If you're new to vaporizing don't worry about this, start with something easier. If you're an experienced vaporizer user it's definitely worth trying.
  • While all of these vaporizers can handle herb, not all of them can handle concentrates (oil). If you want to vape your oil make sure you pick one that can handle them. It's one of the questions as you go down on the desktop and portable side.
  • Consider how much you're willing to spend as you navigate the flowchart. Vaporizers start at around the $100-200 range and can go as high as $800 for the top-of-the-line brands.  You generally get what you pay for but there are a few low cost vaporizers available that work great.

That's pretty much it, everything else should be pretty self-explanatory. If you have any other questions just let us know in the comments.

Have fun picking your perfect vaporizer!


Use Cannabis Chocolate to Create Precisely-Dosed Valentine’s Treats


The enduring popularity of edibles that combine cannabis with chocolate goes beyond just great taste. Before learning how to use cannabis chocolate to create a delightful Valentine's dessert, let's learn a bit about why chocolate became associated with romance, and then how cannabis creates a wonderful synergy with cacao as well as generating loving feelings.

Historically associated with Valentine’s Day, giving a box of chocolate to your crush became a social trend back in the 1840s, when Richard Cadbury designed the first heart-shaped boxes. Adorned with cupids and flowers, the gift boxes were an instant hit with Victorian ladies, forming the basis for modern-day Valentine’s customs.

Even before Cadbury’s marketing breakthrough, the raw cacao beans that chocolate is made from were reputed to have aphrodisiac effects all the way back to the Aztecs, with emperor Montezuma extolling their benefits. Explained scientifically, cacao contains anandamide, the so-called “bliss chemical,” as well as tryptophan, which boosts serotonin, and phenylethylamine, a stimulant. Combined and eaten, these components of chocolate mimic the chemicals naturally released by your brain when you feel love towards someone.


Why does chocolate work so well with cannabis? Well, anandamide has been called the body’s “natural cannabis,” since it also binds to cannabinoid receptors and affects mood, appetite, pain relief and memory. It seems as if THC and CBD boost the activity of anandamide and help it impact the body more dramatically. There’s a chemical synergy that occurs when the two substances are eaten together, making cannabis and chocolate into besties that go everywhere together.

On a practical level, there’s many advantages for cannabis-infused chocolate as far as product design. It’s shelf-stable and freezes well, lasting a long time if it’s kept away from heat or direct sunlight that would cause it to melt. Easily molded into incremental 10-milligram doses of THC, chocolate makes proper dosing easy for new users of edibles. Also, chocolate is the easiest product to homogenize, blending consistent amounts of THC throughout the bar, so that you can rest assured that your edible is dosed according to the label.

Using cannabis chocolate as an ingredient for homemade desserts makes it easy to calculate the THC content. Check out the recipe below for instructions on how to melt cannabis chocolate into frosting for Double Chocolate Cannabis Cupcakes.

Increase your bliss with cannabis chocolate this Valentine’s Day, and enjoy aphrodisiac effects from both substances, as well as benefits for your mood and appetite! KindPeoples is pleased to stock amazing cannabis-infused chocolate from Satori, Kiva Confections, and Terra Bites. Start with just a 10-milligram square, or a few Terra Bites, and go low and slow while you’re learning how cannabis edibles make you feel.

Set a romantic mood with cannabis chocolate cupcakes plus some relaxing cannabis-infused topical massage oil and you’ll have a sensual, satisfying Valentine’s Day!


Double Chocolate Cannabis Cupcakes

Use one entire dark chocolate Kiva bar to melt into the frosting for these cupcakes. California Kiva bars contain 100 milligrams of THC, so divided among 20 cupcakes, that’s a dose of about 5 mg per cupcake, allowing most people to enjoy more than one! You’ll yield about 2 ½ cups of frosting, so each cupcake should get about two tablespoons of frosting on top. Be as precise as you can when frosting the cupcakes so that each one gets an equal amount of THC.

Chocolate Cupcakes

Yield: 20 cupcakes

You can use a box mix if desired, or bake from scratch with this simple recipe. The cupcakes aren't infused with cannabis, just the frosting!


  • 1 ½ cups all-purpose flour
  • ⅔ cup cocoa powder
  • 1 tsp. baking soda
  • ½ tsp salt
  • 1 ½ cup granulated sugar
  • ½ cup butter, softened
  • 2 eggs
  • 1 tsp vanilla extract
  • 1 cup milk

Heat the oven to 350ºF. Line your muffin tin with cupcake liners.

First, combine the dry ingredients in a large bowl. Mix the flour, cocoa, baking powder, salt, and sugar thoroughly. In the bowl of an electric mixer, beat the butter and sugar together until fluffy, then add the eggs one at a time, mixing to combine with the vanilla. While the mixer is running on low speed, slowly add a little of the dry mixture, followed by a little bit of the milk. Alternate between the dry mix and the milk until the batter is completely combined. Measure ¼ cup of the batter into each muffin cup.

Bake cupcakes in oven on middle rack for 15 - 20 minutes. Check for doneness by inserting a toothpick into the center of a cake, it should come out clean when the cakes are done. Cool on a wire rack before frosting.

Cannabis Chocolate Buttercream Frosting

Yield: 2 1/2 cups


Chop the Kiva Bar finely, and add it to the chocolate chips. Melt the chocolate together in a metal bowl fitted onto the top of a double boiler over low heat, stirring often, until the chocolate is smooth and shiny.

Use an electric mixer to beat the butter for 2 - 3 minutes, until it’s fluffy. Slowly add the powdered sugar to the mixer on low speed. When the sugar has been incorporated, add the vanilla. Slowly drizzle in the melted cannabis chocolate and mix for a few minutes until completely combined.

Use immediately or store the frosting in the fridge for 2 - 3 days. Allow to come to room temperature before using it to frost cupcakes.

California's Cannabis Edibles Get A Makeover


You’ll notice that California’s cannabis edibles changed considerably after the New Year, with many new products being designed for consumers desiring a lower dose of THC. As part of the end of cannabis prohibition brought about by the Adult Use of Marijuana Act, regulations created by the Bureau of Cannabis Control and the Department of Public Health impact edibles manufacturers most dramatically. These changes include limitations on THC content, strict requirements for child-resistant packaging, higher standards for lab-testing, storage and ingredients, all intended to protect the health and safety of consumers.

Requiring producers to quickly adapt, these regulations necessitated a complete redesign of product lines for some brands, while others were able to make simple modifications to become compliant. All edibles must clearly indicate how much is a 10-milligram dose of THC through segmenting, marking or scoring the item, with a maximum limit for 100 milligrams for Adult-Use products.

Medical patients retain their access to edibles with higher doses, including capsules and tinctures which are allowed to contain 1000 milligrams of THC per package. This means that patients can still rely on THC for relief without needing to eat more chocolate, cookies or candies.

At KindPeoples, we’re excited to welcome several new vendors, including some fantastic savory, healthy and vegan options! Visit our online menu for a complete list of edibles we’re currently carrying, and please suggest new items that we should stock by contacting us.


Perfect for athletes, health foodies and conscious consumers, Atlas Edibles combine a moderate THC dose with high-quality, vegan ingredients including various fruits, nuts and spices to create a nutritious, delicious edible. A second-place winner at the 2017 High Times Cannabis Cup, the chef-driven, sophisticated flavors of Atlas Edibles will surprise and delight you! Four varieties arrive in artist-inspired packaging, each containing four fruit-and-nut clusters dosed with 20 milligrams of THC each for 80 mg per package.

Savory Pretzels_100mg_123017.jpg

Venice Cookie Company quickly redesigned their wonderful edibles to be smaller, making bags with bite-size, low-dose cookies in their established Hippie, Chipster and Surfer flavors, as well as savory options including pretzel bites. CBD-rich cookie offerings include 1-to-1 ratio Cinnamon Churros, which contain 10 mg of CBD and 10 mg of THC per cookie, with 10 cookies to a bag.

VCC’s award-winning Cannabis Quenchers now have a miniature version as well, with Quencher Sips containing just 10 mg of THC. Full-size Quenchers deliver 100 mg of THC in flavors including Lemonade, with CBD-rich options in Hibiscus and Mango. It’s so nice to be able to choose from a variety of CBD ratios, with the 1-to-1 ratio of 50 mg CBD to 50 mg THC in the Mango Quencher and 4-to-1 ratio of 100 mg of CBD to 25mg THC in the Hibiscus Quencher.


Local favorite Big Pete’s Treats is back with lower-dose versions of their cookies. Peanut butter, cinnamon sugar, and chocolate chip cookies come in either single servings, or bags of six or 10 cookies, each with 10 mg of THC. This family-run business creates lovingly homemade small-batch treats, and they’re looking forward to serving all adults in 2018!


California edibles powerhouse Kiva Confections only needed a few slight adjustments to their popular chocolate bars, Terra Bites and Petra Mints, changing the THC doses and pieces per package to comply with the new state regulations. Look for 100 milligrams of THC in each full-size chocolate bar, with the same great flavors in dark or milk chocolate varieties. Small-dose bites of 45 mg and 15 mg are also available, along with the new Petra Mints, which contain just 2.5 mg of THC per piece.


Known for absurdly strong edibles with "unrivaled potency," the change in the Korova product line is perhaps the most noticeable. Retooling their offerings completely, Korova shifted from super-strong brownies to low-dose cookies. Look for CBD Vanilla Bean cookies, each containing 10mg of CBD with 10 cookies to a package, along with THC varieties also dosed at just 10mg per cookie. Flavors include vanilla, chocolate chip and ginger chew.

The Future of Cannabis in Santa Cruz


As Santa Cruz County prepares to finalize its local ordinance governing cannabis cultivation and manufacturing activities, a group of interested stakeholders gathered on January 24 at the Resource Center for Nonviolence for “The Future of Cannabis” to discuss the short and long term future of the industry and how it will affect access, availability, cost, production and the environment.

Organized by Green Trade, the meeting is the first of several public events intended to build a coalition that includes consumer advocates, patients, caregivers, environmentalists, small growers and business people. Divided into two panel discussions, the evening also included addresses from County Supervisor John Leopold, attorney Ben Rice and Watsonville City Council member Felipe Hernandez, who stressed that the local tax rates and regulation of cannabis need to remain competitive with other municipalities. “Whatever benefits the industry, benefits the County,” Hernandez said, “we need to offer a pathway to licensing for everyone.”

Formerly the Mayor of Watsonville, Hernandez is running for a seat on the County Board of Supervisors this November, and his election to this position would be a key victory for the industry, tipping the Board towards a majority that’s supportive of the rich legacy of cannabis farming in the region. “We need Felipe as the third vote on that Board,” said KindPeoples CEO Khalil Moutawakkil, “these taxes are not workable, and the 7% County tax is egregious.”

Over one hundred people attended "The Future of Cannabis." (Photo by Rick Cook)

Over one hundred people attended "The Future of Cannabis." (Photo by Rick Cook)

Seeking tax relief on the local level is more likely to be successful than a change at the state level, and so Khalil urged all in attendance to be more active in local politics, including showing up at City Council meetings and the County Board of Supervisors meetings dealing with these matters. “The County does their best when they can,” remarked Moutawakkil, “they are responsive when people voice their issues.”

All panelists stressed the need for unity among stakeholders in the industry, since creating solidarity is the most effective way to wield political power. Pat Malo and Jim Coffis from Green Trade work tirelessly to articulate the shared values of the Santa Cruz cannabis community, which include being socially conscious, eco-friendly, and rooted in the traditional support of low-income patients. At this critical point in our local political process, it’s immediately necessary for activism aimed at preventing legacy farmers in the mountains from being disenfranchised in favor of larger agricultural concerns in South County.

Jeff Nordhall, the activist businessman behind Jade Nectars, raised the alarm that small farmers will be “bureaucratically banned through the Fire Code,” citing a document from the Fire Chief’s Association, buried in Appendix D of the Environmental Impact Review, which recommends requiring 25-foot wide road access as well as a holding tank of 120,000 gallons of water. These recommendations would make legally permitting mountain cannabis grow-ops virtually impossible, and are much more stringent requirements compared to what’s asked of vineyards, as detailed in a recent Good Times article.

Overcoming these challenges is possible with engaged political activism, and the collection of activists and business people present expressed optimism that Santa Cruz can create a local system of regulating cannabis cultivators and manufacturers that would prove to be a model statewide.

With overwhelming public support for cannabis evident in our voting records, Santa Cruz politicians have a unique opportunity to embrace the local growers that make our region stand out, and develop this wealth of expertise with an official appellation, as well as branding and marketing strategies. “Santa Cruz is a brand known across the world,” exclaimed Eric Shedlarksi, proprietor of GrowBiz, “so it’s not just about skateboards!”

How to Take Action:

  • Show up at two public meetings next week. The County of Santa Cruz will present a path forward for the establishment of legalized cannabis cultivation and manufacturing industries in Santa Cruz County. Interested parties and members of the public are invited to attend.

    The meetings will be held as follows:

    Wednesday, Jan. 31, 5:30 p.m.
    Governmental Building, 701 Ocean St., Santa Cruz, 5th Fl. Board Chambers

    Thursday, Feb. 1, 5:30 p.m.
    Felton Community Hall, 6191 Highway 9, Felton

  • Feb. 13, 2:30pm / 7pm - Show up at Santa Cruz City Council Meeting

  • Request to be notified of upcoming events by emailing Cannabis.Info@santacruzcounty.us to join a mailing list, or follow them on Facebook.

  • Review all relevant ordinance drafts and Environmental Impact Report information at the Santa Cruz Cannabis Licensing Office website.

  • Join Green Trade to make your voice heard as a stakeholder in the cannabis industry.

  • Follow KindPeoples for updates on these issues as they continue to develop.

How to Start Your Cannabis Career

Be part of the KindPeoples crew!

Be part of the KindPeoples crew!

Imagine working with cannabis all day, helping people discover how to select, use and enjoy this most beneficial plant. Sounds like a dream gig, right? Well, that dream is now a reality, so get prepared to pursue your bliss with a weed-friendly job!

California’s newly legal cannabis industry expects to expand rapidly due to adult-use law reform, with many people seeking to join this exciting marketplace. If you’re looking for a new career path that allows you to express your passion for the plant, consider applying to a local dispensary. As we’ve seen from Colorado’s experience, legal cannabis transformed the state’s 8% unemployment rate to just 2.9% in the years since 2012, with CNBC reporting that “its biggest problem now is managing the massive growth of Denver.” Much of that growth centered on retail jobs, as well as growing and manufacturing cannabis products.

As the sixth largest economy in the world, the potential for legal cannabis in California outpaces Colorado considerably, with the value of the legal market estimated at 5 billion dollars by 2019. The increasing social acceptance of cannabis means that many new jobs will open up in the next few years, with data analysis firm New Frontier estimating that “by 2020 the legal cannabis market will create more than a quarter of a million jobs,” and that nationwide legalization could create up to one million jobs.

KindPeoples staff on the day our licenses for adult-use sales were received.

KindPeoples staff on the day our licenses for adult-use sales were received.

If you’re interested in getting one of those jobs, then working at a dispensary is a good place to start. You’ll gain valuable experience with cannabis products as well as the basics of retail business, with plenty of positions available that need responsible workers. Starting out as a “budtender,” or cannabis consultant, is just one job title among many in a dispensary, where departments include security, reception, processing, marketing, administrative, human resources, compliance officers and much more. Many dispensaries promote internally, so establishing yourself as a trustworthy and loyal entry-level employee is key to advancing to higher management level opportunities.

Launch your cannabis career with these helpful tips on what to include in your resume, how to avoid common interview pitfalls, and what you should look for in a potential employer.

By the way, KindPeoples is hiring, so please consider applying for available positions! We offer competitive rates, employee benefits and a diverse range of opportunities.

KindPeoples staff works hard, but we also take time to enjoy the beauty of Santa Cruz!

KindPeoples staff works hard, but we also take time to enjoy the beauty of Santa Cruz!

Budtenders and Beyond

It takes a lot of work to keep a dispensary functioning, making the friendly customer service from knowledgeable consultants just one part of the overall business. While security, receptionists and budtenders are the public face of retail cannabis, there’s plenty that goes on behind the scenes too, so learn about the other jobs available at modern cannabis stores with this handy guide.

Cannabis Consultant

Also known as budtenders, these customer service positions require solid knowledge, including research and experience with the products, science, and culture of cannabis. You should be patient, friendly, welcoming and consider yourself a “people person” in order to excel at this job, where you’ll be guiding customers in selecting the right product for their needs. Committed budtenders frequently rise through the ranks to be promoted to floor managers and store managers, since its the most direct career path to understanding retail operations.


Greeting people at the front desk is the primary responsibility of receptionists at cannabis stores, but there’s more office management that goes into this type of job. Understanding phone systems, computer servers, and internal databases is key to functioning in a key role. This is a great role for organized people who enjoy doing customer service.


Keeping everyone safe while also maintaining an approachable but not intimidating vibe is the main responsibility for dispensary security professionals. With cash and cannabis on premises, security guards must be friendly but alert, checking customer IDs and monitoring security cameras. These types of job require very trustworthy individuals who enjoy protecting and serving cannabis customers and other staff members.


Who breaks up the wholesale pounds of cannabis into the small gram jars that you might buy? Who rolls literally hundreds of joints every day? The unsung heroes of dispensary operations, processors must really, really love weed. This isn’t a public-facing job at all, so it’s suited for more introverted people who might not be comfortable talking with customers all day, but it requires patience, trustworthiness and extreme attention to detail.

Inventory Controller

Climbing the ladder of dispensary operations, the Inventory Controller is often promoted from a processor or consultant position to a more integral role in keeping the shelves stocked. At this level, solid business management experience is ideal, with competency in managing spreadsheets and tracking systems, as well as maintaining clear communication with floor managers and product buyers.

Cannabis Product Buyers

Often the most sought-after position in the dispensary world, buyers do much more than evaluate beautiful buds all day. Negotiating with vendors and setting the prices on cannabis requires deep understanding of desirable product characteristics, market trends and cannabinoid science as well as a discerning palate and a very calm and collected personality. Buyers frequently start out as processors or consultants, learning everything about quality cannabis and marketplace demands through years of hands-on experience.

How to Interview Successfully

Applying and interviewing for these dispensary jobs requires just a bit of common sense. Hiring managers aren’t interested in hearing how many edibles you can eat or how often you smoke, but they are more interested in meeting genuinely friendly, engaging, passionate people.

Be professional, courteous and prompt, arriving at least five minutes before an interview and never, ever flake out! Showing up on time, having a positive attitude and being a trustworthy person are a few things that require absolutely zero special skills or talent. While the dispensary environment is very welcoming to folks with tattoos, colored hair and body piercings, you should still dress professionally and maintain excellent personal hygiene to be seriously considered for any job where you’re interacting with customers.

For entry-level gigs, managers are looking for people who are passionate about cannabis, with stable housing and transportation, and a firm commitment to showing up on time, learning new things and following company protocols.

That’s it! Best of luck to all you job-seekers, and don’t forget to have a friend proofread your resume!