Cannabis Prohibition Ends as "Legalization Day" Hits Santa Cruz

 Peoples crowd the interior of KindPeoples location at 140 Dubois Street in Santa Cruz, excited to do their first fully legal cannabis shopping.

Peoples crowd the interior of KindPeoples location at 140 Dubois Street in Santa Cruz, excited to do their first fully legal cannabis shopping.

It’s been an incredibly wild ride over the past several weeks at KindPeoples, and we’re so grateful for everyone in the community who came to our “Legalization Day” launch on New Year’s Day at the Dubois store. Ready to make history, people arrived at 6am to secure their spot in line as we prepared to celebrate the implementation of the Adult Use of Marijuana Act (AUMA), also known as Prop 64, which makes it legal for any adult age 21 or older to purchase or possess up to one ounce of cannabis, and creates regulations to govern the commercial cultivation, production and sales of cannabis products.

 Customers form a line outside of KindPeoples at 140 Dubois Street in Santa Cruz.

Customers form a line outside of KindPeoples at 140 Dubois Street in Santa Cruz.

Members of the media were on hand at 7am to document the first legal cannabis sale in Santa Cruz, as Retail Operations Manager Chelsea Burman assisted our honorary “first customer” UCSC Professor Emeritus Craig Reinarman in selecting an eighth of Nine Pound Hammer, a top-shelf indica.

As a respected expert on the effect of the drug war on society, Reinarman has been a leading advocate for cannabis legalization. After his purchase, Reinarman told the Santa Cruz Sentinel that “This is a long time coming. It’s long overdue. Cannabis prohibition was conceived in fraud, spread by racist fears, full of misinformation and myth, and now the law is finally catching up with the culture — with the people.”

 "First customer" UCSC Professor Emeritus Craig Reinarman holds up his cannabis purchase.

"First customer" UCSC Professor Emeritus Craig Reinarman holds up his cannabis purchase.

Hundreds of people from all walks of life gathered to do their first fully legal cannabis shopping, with both of KindPeoples' locations seeing lines all day. Some folks came from as far away as Florida, New York and even Finland to experience the end of cannabis prohibition. Limited-edition free t-shirts were given to the first 420 customers to commemorate this special occasion, and food trucks were on hand to serve lunch and create a festive atmosphere at the Dubois store.

 From left to right: KindPeoples Co-Founder Khalil Moutawakkil, UCSC Professor Emeritus Craig Reinarman and Santa Cruz County Supervisor John Leopold gather for the first fully legal cannabis sale early in the morning of January 1st.

From left to right: KindPeoples Co-Founder Khalil Moutawakkil, UCSC Professor Emeritus Craig Reinarman and Santa Cruz County Supervisor John Leopold gather for the first fully legal cannabis sale early in the morning of January 1st.

With the support of local politicians including County Supervisor John Leopold, Santa Cruz was able to create local regulations quickly, enabling KindPeoples to successfully secure some of the very first licenses from the California state Bureau of Cannabis Control.

 Free commemorative t-shirts for the first 420 customers in line!

Free commemorative t-shirts for the first 420 customers in line!

Behind the scenes, KindPeoples' dedicated staff worked long hours to secure compliant products, process new inventory, stock the shelves and place the required stickers on every item, tackling the monumental job with professionalism and positive attitudes.

 Coverage from The Associated Press focused national attention on KindPeoples' co-founder and CEO Khalil Moutawakkil.

Coverage from The Associated Press focused national attention on KindPeoples' co-founder and CEO Khalil Moutawakkil.

With public interest in cannabis legalization at an all-time high, we’ve had local, national and even international media focus their attention on KindPeoples, with co-founder and CEO Khalil Moutawakkil speaking to the Associated Press, NPR’s Here & Now, ABC News, and the CBC. "It's been incredibly exciting to see our hard work pay off," says Khalil, "I'm so proud of our staff, and we've never been so happy to live in Santa Cruz."

Whether you’re an experienced cannabis connoisseur or just curious, KindPeoples aims to please, with a wide range of flowers, concentrates, edibles and topicals available with THC content varying from low to high. Take some time to educate yourself about California’s new laws, learn the facts about cannabis edibles, and browse our menus before coming in for a visit at either of our two locations. We’ll be open longer hours at 140 Dubois from January 2 - 7, 8am - 7pm, and we’re always open at 3600 Soquel from 8am - 10pm.